Our Beef

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The compassionate treatment of farm animals is incredibly important us at Toby’s. That is why we put care into our procurement choices and are transparent about our meat suppliers, many of which have earned an independent animal welfare certification of animal care. We believe we can do more and that is why we are committing to source all of our meat from farms and ranches that have earned a certification recognized by the ASPCA® Shop With Your Heart program by 2020.

New Zealand is one of the few places in the world where grass-based farming can reach its true potential. This is where our farmers raise their animals – growing the finest quality meat that is grass-fed and raised naturally.

WHAT DOES GRASS-FED

ACTUALLY MEAN

IN NEW ZEALAND?

 

Here, the climate, clean air and plentiful pure water fuels year-round growth of lush, green pastures. The animals are raised year-round, on this pasture, with access if needed to conserved forages like hay and silage. It also means that they have been raised with the ability to wander and graze freely. The animals can eat and live as they would naturally – reducing stress and promoting better animal welfare.

 

WHAT DOES THAT

MEAN FOR MEAT?

 

With a diet of rich grass animals grow strong, healthy and lean. The meat that is produced has a consistently delicious, distinctive flavour – the mark of red meat as it naturally should be. It’s leaner, more finely textured and nutritionally better for you. Compared to being grain-fed, grass-fed meat is lower in saturated fat, and higher in vitamins A and E, conjugated linoleic acid and omega-3 fatty acids.